Sheertex (formerly Sheerly Genius) is a female-centric, innovation-focused, direct-to-consumer company that is redefining the performance-wear category through fabric ingenuity. 

Originally positioned as a hosiery company, we repositioned the company as an innovative performance knit. We created a powerful brand at launch, which redefines the category and women’s expectations of it.

Design and art direction for the final branding, website, and concepts during branding round one done at Frank Collective. View the brand guidelines here.