We brought the tradition of singing second to life on social media through Navy fan engagement before, during and after the 2016 Army-Navy football game. Pre-Game we developed a History of Singing Second motion graphic video, and on each of the 14 days leading up to the game, we posted a graphic unique to each year of Navy wins. In-game we posted real-time updates across our social media platforms and capture fans singing "Anchors Aweigh" to be used in a post-game video. Post-game we created a graphic along with a video of the fans singing and spun it to congratulate Army for singing second this year.