For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year ever for their spider donut. Our solution: an unhinged Spidey D takeover.

Spidey D's main mission was to be an agent of chaos, so we "hijacked" all of Dunkin's social accounts, announcing his presence, updating the bio and image information, and starting to blast out wild content. We posted multiple times a day on each platform, using Spidey's unhinged personality to create hilarious memes and short-form video concepts that very quickly gathered attention.

The campaign resulted in an incredible earned media success for Dunkin'. In just one week, Spidey D posted 28 times across all social channels, delivering on Dunkin' social:

Over 700K shares

Over 30K comments

Over 2.5MM engagements

Over 100K new followers

In addition to our 28 posts, we also commented over 1,000 times as Spidey D across social, responding to followers and proactively engaging with other accounts.

This campaign also got incredible pick-up from influencers, PR, and TV, generating an additional 2.9 billion earned impressions from articles on the Wall Street Journal, the Today Show, USA Today, Complex, the Late Show with Stephen Colbert, and many more. 

Ultimately, the results was the best selling year ever for Dunkin's spider donut, and on top of all that, this campaign was executed with zero dollars in paid media and a production budget of less than $5,000. 

A new limited edition summer pack from Bud Light Seltzer that plays on nostalgia and stands out on shelf. Packaging design, concepts, and art direction/production all done by our team.

TVC was storyboarded and concepted by me, shot practically by The Kaplans, and animated by Scout.

Sheertex (formerly Sheerly Genius) is a female-centric, innovation-focused, direct-to-consumer company that is redefining the performance-wear category through fabric ingenuity. 

Originally positioned as a hosiery company, we repositioned the company as an innovative performance knit. We created a powerful brand at launch, which redefines the category and women’s expectations of it.

Design and art direction for the final branding, website, and concepts during branding round one done at Frank Collective. View the brand guidelines here.

The first seasonal seltzer pack from Bud Light, the new Bud Light Seltzer Ugly Sweater variety pack features four flavors: Apple Crisp, Peppermint Pattie, Gingersnap and Cranberry. We wanted the design to fit Bud Light’s fun attitude, so we centered the design around our favorite holiday tradition - the ugly sweater occasion. We created unique sweater knit patterns and flavor cues for each flavor. We even added a to-from-tag to the secondary to make this an easy gift to give, and even better to receive.

The new look for America's Navy juxtaposes the grit and hard-work required to protect our country with the polished, prestige that comes with military service.

The gritty, cinematic photography is paired with a typeface that directly stems from stenciling used within the Navy itself. These tough elements are then paired with thin lines, and a gold pin version of the logo that was based on the warfare devices worn by sailors. The metadata in each ad serves to educate about what it is the Navy actually does and the many opportunities within it.

The logo itself has been updated with a new typeface for America's, and an icon to begin to give the Navy its own visual identity. The use of the eagle, shield, and anchor combination shows the Navy's land, sea, and air capabilities while uniquely separating its identity from the marks employed by the other armed forces.

To view a pdf of the brand guidelines for the new look and feel, click here. These guidelines were created to showcase the new brand, and detail how to create the ads for the internal creative team at the Navy and anyone using our brand elements.

I was also involved in concepting the brand films. 

ECD: Ryan Blum, CD: Dustin Thomas, ADs: Kolby Osborne & Hayley Efird, CW: Megan Lee

Art Direction and Styling to create an 80’s western inspired shoot. Photography by Jay Sprogell.

Create a package that is bold, magnetic, and welcoming using one color designs. Gain visibility in a crowded shipping marketplace and lean into a package that appeals to both male and female consumers. Use packaging as a high-touch visual device to promote the evolved brand narrative of the terrific customer to stylist relationship provided with Nordstrom service and quality.

We brought the tradition of singing second to life on social media through Navy fan engagement before, during and after the 2016 Army-Navy football game. Pre-Game we developed a History of Singing Second motion graphic video, and on each of the 14 days leading up to the game, we posted a graphic unique to each year of Navy wins. In-game we posted real-time updates across our social media platforms and capture fans singing "Anchors Aweigh" to be used in a post-game video. Post-game we created a graphic along with a video of the fans singing and spun it to congratulate Army for singing second this year.

The two different styles still evoke the meanings of the book, one through icons, the other through lettering. The iconographic cover is in two pieces to emphasize Esther's detachment from the rest of the world while the icons represent specific symbols within the book. The dark color scheme further enforces the dark nature of the book. The hand-lettered cover contains subtle electricity lines in the flourishes, sharp points in the lettering, and heart and electric details within some letterforms. These combined with the dreary green and yellow color scheme evoke the emotions explored in this book.

Flored is a mobile bloom bar where the flowers are as unique as the person buying them with customizable arrangements. Think Chipotle for flowers. Men, step on up. This isn't a women only establishment. Flored is geared towards the middle to upper middle class 25-34 year olds buying for themselves or their special someone.  

A hand lettered logotype commands attention, remains gender neutral, and establishes the edge of the bloom bar. A geometric flower icon alludes to the floral bar aspect of the business while the unique eggplant and orange color scheme sets it apart from other floral shops. 

View a pdf of the brand book.

Designed to influence the public's opinion on space travel through Nasa's Curiosity Mission, the choice of data reflects some common misconceptions. The misconception of cost and usefulness of space travel are directly addressed through charts and findings displayed, while comparing to common references people can understand.

Southwest Airlines

Icons created for the winter holidays, Thanksgiving, and Veteran's Day. These were used on various deliverables during each holiday season such as digital signs, social media posts, and posters.

These icons, the first under the new brand, were designed using simple geometric shapes while incorporating the new heart silhouette. Using geometric shapes upholds the updated brand's clean, contemporary look while the use of the signature heart shape enhances brand recognition.